Debunking Vegan Myths Through Creative Research

Abstract

Although veganism has been progressively becoming more acceptable in recent years, there are still numerous misconceptions when it comes to receiving the proper protein and nutrients on this diet. To help disprove these misconceptions, I designed and produced a four-minute documentary-short to debunk the myth that vegans do not receive proper protein and nutrients to build muscle. In this paper, I discuss veganism, the malnutrition crisis, the mainstream media and social media influencer’s role in vegan misinformation, unconscious bias, the process and strategy of my creative research—how I designed my communication messaging, and the overall outcomes of the study.