Resilient Practices of Small Businesses to Survive from COVID-19 Pandemic ~ Perspectives from S-DL and Social Capital

Abstract

The devastating outbreaks of COVID-19 pandemic has negatively impacted social and economic sustainability of the world, particularly in routine services that require physical interactions, such as dining services. With the retrospective analysis via case study, we identified three cases in dining service from USA, Indonesia, Taiwan, respectively, and investigated their service systems with the Service-Dominant Logic to understand the interactions among actors and how they integrated resources to cope with the pandemic. We identified their resilient practices heavily relied on various types of social capital to quickly respond to demand shifts, reconnect value networks, and leverage ICTs for marketing and sales. These resilient practices could be used for guiding small and medium enterprises to cope with devastating unexpected crises, taking COVID-19 as an example. More cases collected and analyzed from corresponding regions in the follow-up study could further conclude a more general causal relationship in resilience toward the theory for resilience.