Believing Journalists, AI, or Fake News: The Role of Trust in Media Kolo, Castulus Mütterlein, Joschka Schmid, Sarah Anna 2021-12-24T17:47:18Z 2021-12-24T17:47:18Z 2022-01-04
dc.description.abstract An increasing amount of news is generated automatically by artificial intelligence (AI). While the technology has advantages for content production, e.g., regarding efficiency in aggregating information, it is also viewed critically due to little transparency in obtaining results and possible biases. As news media are dependent on trust and credibility, introducing AI to facilitate mass communication with consumers seems to be a risky endeavor. We expand research on consumer perception of AI-based news by comparing machine-written and human-written texts to fake news and by examining the role of trust that consumers exhibit when evaluating news. Through an experiment with 263 participants, we find that consumers judge AI-based texts similar to true journalistic content when it comes to credibility, but similar to fake news regarding readability. Furthermore, our results indicate that consumers with low trust in media are less averse to AI-based texts than consumers with high trust in media.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2022.393
dc.identifier.isbn 978-0-9981331-5-7
dc.language.iso eng
dc.relation.ispartof Proceedings of the 55th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Mediated Conversation
dc.subject artificial intelligence
dc.subject credibility
dc.subject media
dc.subject news
dc.subject trust
dc.title Believing Journalists, AI, or Fake News: The Role of Trust in Media
dc.type.dcmi text
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