Under Pressure: A Netnographic Study of Threats to Influencer and Creator Mental Health

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dc.contributor.authorGretzel , Ulrike
dc.contributor.authorSchöllhammer, Tanja
dc.date.accessioned2023-12-26T18:39:08Z
dc.date.available2023-12-26T18:39:08Z
dc.date.issued2024-01-03
dc.identifier.doihttps://doi.org/10.24251/HICSS.2024.335
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.otherd9e73b37-cdde-4bbe-b251-af66818ac0dd
dc.identifier.urihttps://hdl.handle.net/10125/106718
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSocial Media Influencers and Influencing
dc.subjectburnout
dc.subjectinfluencers
dc.subjectmental health
dc.subjectnetnography
dc.subjectvisibility labor
dc.titleUnder Pressure: A Netnographic Study of Threats to Influencer and Creator Mental Health
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractMedia reports on toxic influencer culture and creator burnout are growing, but academic literature on influencer and creator mental health challenges remains scarce. The precarity of their work and their need to engage in visibility labor cast long shadows on what is often portrayed as a dream job. This study explores sources of pressure perceived by influencers and creators and threats to their psychological and emotional well-being. By conducting a netnography, the research explores the issue across a wide range of influencers and creators while capturing their emic perspectives. The findings provide a nuanced view on perceived mental health threats and reveal multiple sources of pressure across and beyond the influencer and creator ecosystem. It therefore expands existing literature on influencer and creator vulnerabilities and illustrates the importance of netnographic research for understanding technocultural phenomena.
dcterms.extent10 pages
prism.startingpage2768

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