The meanings of the global brand: a perspective from the Korean consumers

dc.contributor.author	Kim, Eugene Song
dc.date.accessioned	2009-09-09T19:45:47Z
dc.date.available	2009-09-09T19:45:47Z
dc.date.issued	2004
dc.description	Mode of access: World Wide Web.
dc.description	Thesis (Ph. D.)--University of Hawaii at Manoa, 2004.
dc.description	Includes bibliographical references (leaves 159-185).
dc.description	Electronic reproduction.
dc.description	Also available by subscription via World Wide Web
dc.description	xii, 185 leaves, bound ill. 29 cm
dc.format	electronic resource
dc.identifier	http://proquest.umi.com/pqdweb?index=1&did=775172071&SrchMode=2&sid=2&Fmt=2&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1233260467&clientId=23440
dc.identifier.uri	http://hdl.handle.net/10125/11686
dc.language.iso	en-US
dc.relation	Theses for the degree of Doctor of Philosophy (University of Hawaii at Manoa). International Management; no. 4480
dc.rights	All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
dc.subject	Brand name products -- Korea -- Public opinion
dc.subject	Branding (Marketing) -- Korea -- Public opinion
dc.subject	Consumers -- Korea -- Attitudes
dc.title	The meanings of the global brand: a perspective from the Korean consumers
dc.type	Thesis
dc.type.dcmi	Text

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