The meanings of the global brand: a perspective from the Korean consumers
| dc.contributor.author | Kim, Eugene Song | |
| dc.date.accessioned | 2009-09-09T19:45:47Z | |
| dc.date.available | 2009-09-09T19:45:47Z | |
| dc.date.issued | 2004 | |
| dc.description.degree | Ph.D. | |
| dc.identifier | http://proquest.umi.com/pqdweb?index=1&did=775172071&SrchMode=2&sid=2&Fmt=2&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1233260467&clientId=23440 | |
| dc.identifier.uri | http://hdl.handle.net/10125/11686 | |
| dc.language | eng | |
| dc.publisher | University of Hawaii at Manoa | |
| dc.relation | Theses for the degree of Doctor of Philosophy (University of Hawaii at Manoa). International Management; no. 4480 | |
| dc.rights | All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner. | |
| dc.subject | Brand name products--Public opinion | |
| dc.subject | Branding (Marketing)--Public opinion | |
| dc.subject | Consumers--Attitudes | |
| dc.title | The meanings of the global brand: a perspective from the Korean consumers | |
| dc.type | Thesis | |
| dc.type.dcmi | Text | |
| dcterms.spatial | Korea (South) |