The meanings of the global brand: a perspective from the Korean consumers

Date
2004
Authors
Kim, Eugene Song
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Mode of access: World Wide Web.
Thesis (Ph. D.)--University of Hawaii at Manoa, 2004.
Includes bibliographical references (leaves 159-185).
Electronic reproduction.
Also available by subscription via World Wide Web
xii, 185 leaves, bound ill. 29 cm
Keywords
Brand name products -- Korea -- Public opinion, Branding (Marketing) -- Korea -- Public opinion, Consumers -- Korea -- Attitudes
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electronic resource
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Theses for the degree of Doctor of Philosophy (University of Hawaii at Manoa). International Management; no. 4480
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