An Investigation on the Factors Influencing the Dissemination of WeChat Push Based on HSM and the Prediction of its Content Hotspot

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dc.contributor.authorChen, Wenjing
dc.contributor.authorYang, Bo
dc.contributor.authorXie, Pengfei
dc.contributor.authorShe, Huayang
dc.contributor.authorWang, Kanliang
dc.date.accessioned2020-01-04T07:16:06Z
dc.date.available2020-01-04T07:16:06Z
dc.date.issued2020-01-07
dc.description.abstractWith the continuous development of information technology, the carrier of we-media has emerged. The WeChat Subscription Accounts has quickly led the other we-media platforms. During the six years of its emergence, WeChat Subscription Accounts have attracted a lot of traffic and brought huge profit margins. Based on the above background, this study combines the heuristic-systematic model of information processing to classify the heuristic and systematic factors that influence the dissemination of WeChat push. Analyze the factors affecting WeChat push transmission, supplement relevant theories, and provide suggestions for WeChat Subscription Accounts operators.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2020.078
dc.identifier.isbn978-0-9981331-3-3
dc.identifier.urihttp://hdl.handle.net/10125/63817
dc.language.isoeng
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectIT Enabled Collaboration for Development
dc.subjectcommunication factors
dc.subjectheuristic-systematic model
dc.subjecthotspot
dc.subjectwechat subscription account
dc.titleAn Investigation on the Factors Influencing the Dissemination of WeChat Push Based on HSM and the Prediction of its Content Hotspot
dc.typeConference Paper
dc.type.dcmiText

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