AI Adoption in Entrepreneurial Firms: The Influence of Innovativeness, Proactiveness, and Risk-Taking

Abstract

This study investigates how Entrepreneurial Orientation (EO), comprising of innovativeness, proactiveness, and risk-taking, influences the adoption of artificial intelligence (AI) within entrepreneurial firms. Using the Technology Acceptance Model (TAM) as a theoretical framework, data were collected from 324 entrepreneurs through an online survey, designed to capture their perspectives on AI adoption without priming participants toward specific AI technologies. The findings reveal that firms exhibiting higher levels of EO are significantly more likely to adopt AI. This research expands the application of EO and TAM in the context of AI adoption, providing critical insights for understanding how entrepreneurial firms approach emerging technologies. By laying a foundation for future research, this study encourages the exploration of AI adoption through qualitative and mixed-method approaches, offering a pathway for a deeper understanding of the strategic role AI plays in small businesses.