Research on the Psychological Satisfaction Mechanism of Video Platform Users’ Re-creation Behavior

Abstract

Re-creation behavior is an important way for video website users to generate content. It can help users understand and develop themselves, improve the retention rate of platform users, and promote the emergence of new business models for video websites. Based on the uses and gratifications approach, this study proposes a research model of the psychological satisfaction process of "motivation-emotion-intention" with the re-creation video platform as the research background. Through data verification using SmartPLS, the research results show that four types of motivations, namely mimicking, helping, validation, and self-expression promote the satisfaction of lurkers' emotional needs; two types of emotions, the sense of belonging and the sense of achievement, promote lurkers to generate re-creation intentions.