A Systematic Review of Integrating Mixed Reality and Artificial Intelligence in Museums: Enhancing Visitor Experiences and Innovating Exhibit Design

Abstract

With the development of immersive technologies and artificial intelligence (AI), museums are increasingly adopting mixed reality (MR) and AI to transform visitor experience and perceptions. However, there is limited literature on the combined application of AI and MR (AIMR) in museums and the potential for integrating these technologies. This paper systematically reviews the implications of MR and AI in museums, identifying key topics as well as design guidelines. Preliminary results indicate that immersive and customized experiences are major themes in AIMR applications in museums. Emerging MR themes include social interaction and enhanced artifact displays, while AI developments focus mainly on intelligent virtual assistants and artifact detection.