Visual Decision-Making in Real-Time Business Intelligence: A Social Media Marketing Example

Simple item page
dc.contributor.authorDavcheva, Elena
dc.contributor.authorBenlian, Alexander
dc.date.accessioned2017-12-28T00:47:13Z
dc.date.available2017-12-28T00:47:13Z
dc.date.issued2018-01-03
dc.description.abstractThis paper presents a study into the use of visualizations in real-time business intelligence. Different visualization designs for a social media marketing use case are tested and evaluated through the lens of cognitive load theory. By reducing the complexity of visualizations and subsequently cognitive load, end-users can achieve markedly improved decision-making performance in situations where time is critical and data is fast-paced.
dc.format.extent10 pages
dc.identifier.doihttps://doi.org/10.24251/HICSS.2018.162
dc.identifier.isbn978-0-9981331-1-9
dc.identifier.urihttp://hdl.handle.net/10125/50049
dc.language.isoeng
dc.relation.ispartofProceedings of the 51st Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectInteractive Visual Analytics and Visualization for Decision Making � Making Sense of Big Data
dc.subjectvisualization, real time, business intelligence, social media, marketing
dc.titleVisual Decision-Making in Real-Time Business Intelligence: A Social Media Marketing Example
dc.typeConference Paper
dc.type.dcmiText

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
paper0162.pdf
Size:
705.95 KB
Format:
Adobe Portable Document Format
Download

Collections

Interactive Visual Analytics and Visualization for Decision Making - Making Sense of Big Data