To Be Credible or to Be Creative? Understanding the Antecedents of User Satisfaction with AI-Generated Content from a Cognitive Fit Perspective

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dc.contributor.authorYang, Bo
dc.contributor.authorSun, Yongqiang
dc.contributor.authorLi, Qinwei
dc.date.accessioned2023-12-26T18:36:07Z
dc.date.available2023-12-26T18:36:07Z
dc.date.issued2024-01-03
dc.identifier.doihttps://doi.org/10.24251/HICSS.2024.049
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other0fee0922-2623-4f8a-be08-b2bc2f20f1b6
dc.identifier.urihttps://hdl.handle.net/10125/106424
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCollaboration with Intelligent Systems: Machines as Teammates
dc.subjectai-generated content
dc.subjectchatgpt
dc.subjectcognitive fit
dc.subjectcreativity
dc.subjectcredibility
dc.titleTo Be Credible or to Be Creative? Understanding the Antecedents of User Satisfaction with AI-Generated Content from a Cognitive Fit Perspective
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractGenerative artificial intelligence (GAI) has the potential to fundamentally disrupt how content is produced and will become increasingly integrated into organizational and individual task-performing and decision-making. This study aims to investigate how individuals perceive and process AI-generated content. Specifically, we propose that perceived credibility and creativity are critical antecedents of user satisfaction via cognitive fit and examine the boundary conditions. In an online scenario experiment with a sample size of 548 participants, we tested our hypotheses. The result shows that perceived credibility and creativity positively impact cognitive fit, which in turn affects user satisfaction with the outcome and process. Furthermore, regarding the boundary conditions, the results indicate a good match between the information values (i.e., credibility and creativity) and task types (i.e., routine vs. creative task) leads to cognitive fit, and users perceive different levels of satisfaction when they have different task motivations (i.e., hedonic vs. utilitarian task). Finally, we discuss theoretical contributions and practical implications.
dcterms.extent10 pages
prism.startingpage411

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