Chased Women, NASCAR Dads, And Southern Inhospitality: How NASCAR Exports Southern Culture
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2020
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University of Hawaii at Manoa
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This work explores the relationship between southern culture and NASCAR. The sport began in 1948 in Daytona Beach, Florida, though its history can be traced back to moonshine running in the Blue Ridge Mountains. NASCAR’s innate sense of southern culture means that the sport employs and exports the region's behaviors and attitudes. These messages manifest themselves through patriarchy, violence, racism, misogyny, anti-intellectualism, religiosity, and the traditions that accompany these elements. As NASCAR reaches between 3 and 5 million fans 36 weeks a year, the sport can consistently proffer these messages to its audience. This project argues that NASCAR is a conduit for problematic messages that are continually digested and regurgitated across the US. This relationship furthers the cycle of the South, both being apart and a part of the country, demonstrating how the South reflects the US and acts as its own culture. The goal of this dissertation is to better understand the pathologies that the sport delivers to the country and how they are derived from the South’s historical conventions.
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NASCAR racing, Political culture
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Southern States
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