Sports digitalization – realizing the potential value of tracking technologies in professional sports organizations

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dc.contributor.authorKonzag, Henrike
dc.contributor.authorSølvkær Schütz, Nanna
dc.date.accessioned2023-12-26T18:37:17Z
dc.date.available2023-12-26T18:37:17Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2024.191
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other1d9bee92-32a3-4055-ae53-259e24ec5b2a
dc.identifier.urihttps://hdl.handle.net/10125/106568
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectService Analytics
dc.subjectrealized value
dc.subjectsports analytics
dc.subjecttracking technologies
dc.subjectvalue creation
dc.titleSports digitalization – realizing the potential value of tracking technologies in professional sports organizations
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractTo improve performance on both individual and team levels, professional sports clubs increasingly follow the push for digitalization and adopt digital technologies. While the use of digital technologies is generally associated with great potential, we still know little about the realized value of these technologies. Against this backdrop, we investigated the implementation of a tracking technology in 13 German Handball-Bundesliga clubs to explore both the potential and realized values of such technology. We organized our study as an explorative, multiple case study and collected data by interviewing both clubs’ representatives and the technology vendor. Initial results point to the realized value of tracking technologies deriving from several conversion contingencies. We contribute to the literature on information systems (IS) value creation in the context of professional sports organizations and offer initial empirical insights into the value realization process.
dcterms.extent10 pages
prism.startingpage1508

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