How Questions and Answers Shape Online Marketplaces: The Case of Amazon Answer

Date
2017-01-04
Authors
Khern-am-nuai, Warut
Ghasemkhani, Hossein
Kannan, Karthik
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
Ending Page
Alternative Title
Abstract
This paper uses data from two online shopping platforms to investigate the economic implications of the Q&A system. This research problem becomes increasingly important as many websites start to adopt the Q&A system. Yet, its economic implications have not been discussed in the previous literature. We employ the difference-in-differences analysis to examine the effect of Q&A elements on product sales. We find that question elements negatively affect sales while answer elements have a positive impact. Also, an increase in the number of question is positively correlated with the number of reviews. Meanwhile, an increase in the number of answers reduces the average length of reviews. Our findings suggest that incorporating the Q&A system could be a potential approach to drive sales. However, it is crucially important for managers to develop appropriate policies to gather necessary answers to questions asked on the platform in order to capitalize on such system.
Description
Keywords
Online discussion, Economics of IS, Difference in Differences
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 50th Hawaii International Conference on System Sciences
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.