WeChat Culture in Transition: Navigating Platform, User, and Tradition

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dc.contributor.authorSun, Yinan
dc.contributor.authorSuthers, Dan
dc.date.accessioned2023-12-26T18:38:31Z
dc.date.available2023-12-26T18:38:31Z
dc.date.issued2024-01-03
dc.identifier.doihttps://doi.org/10.24251/HICSS.2024.293
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other32d37e34-8329-479b-8759-f0066a40b793
dc.identifier.urihttps://hdl.handle.net/10125/106674
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCulture, Identity, and Inclusion
dc.subjectchinese culture
dc.subjectcultural affordances
dc.subjectcultural changes
dc.subjectself-presentation
dc.subjectwechat
dc.titleWeChat Culture in Transition: Navigating Platform, User, and Tradition
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractThis qualitative study examines recent cultural changes on WeChat resulting from the interplay between the platform, users, and Chinese culture. Employing a three-dimensional theoretical framework of cultural affordances, the research investigates the dynamics of cultural transformations within the WeChat ecosystem. Data collection involves 31 semi-structured in-depth interviews, follow-up discussions, and observations, analyzed using the grounded theory approach. Four main cultural shifts are identified: a transition from a personal and intimate culture to a more formal and professional one, an increased emphasis on immediate satisfaction and rewards, the emergence of an “everything-looks-fine” culture, and a reinforced high-context culture for self-presentation. The study also discusses the influential roles played by the platform, users, and cultural norms in shaping cultural change on WeChat.
dcterms.extent10 pages
prism.startingpage2394

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