COVID-19 Information on YouTube in the Early Pandemic

Abstract

As people sheltered globally during the COVID-19 pandemic, many YouTube videos and channels pivoted to providing COVID-19 information. But were these videos helpful and constructive or did they undermine official public health messaging? This paper addresses these questions through a mixed methods study of COVID-19 videos on YouTube produced from January to May 2020. We find that a preponderance of YouTube COVID-19 videos either came from major news studio outlets or offered official public health communication. While YouTube moved quickly against obvious false messages, other more subtle ones still managed to leak through. Medical information channels presented conflicting information at times, reflecting factors such as medical uncertainties, political currents, and audience pressures associated with uncertain information around a novel pandemic.