Artificial Intelligence and Visual Analytics: A Deep-Learning Approach to Analyze Hotel Reviews & Responses
Artificial Intelligence and Visual Analytics: A Deep-Learning Approach to Analyze Hotel Reviews & Responses
dc.contributor.author | Ku, Chih Hao | |
dc.contributor.author | Chang, Yung-Chun | |
dc.contributor.author | Wang, Yichuan | |
dc.contributor.author | Chen, Chien-Hung | |
dc.contributor.author | Hsiao, Shih-Hui | |
dc.date.accessioned | 2019-01-03T00:36:13Z | |
dc.date.available | 2019-01-03T00:36:13Z | |
dc.date.issued | 2019-01-08 | |
dc.description.abstract | With a growing number of online reviews, consumers often rely on these reviews to make purchase decisions. However, little is known about managerial responses to online hotel reviews. This paper reports on a framework to integrate visual analytics and machine learning techniques to investigate whether hotel managers respond to positive and negative reviews differently and how to use a deep-learning approach to prioritize responses. In this study, forty 4- and 5-star hotels in London with 91,051 reviews and 70,397 responses were collected and analyzed. Visual analyses and machine learning were conducted. The results indicate most hotels (72.5%) showing no preference to respond to positive and negative reviews. Our proposed deep-learning approach outperformed existing algorithms to prioritize responses. | |
dc.format.extent | 10 pages | |
dc.identifier.doi | 10.24251/HICSS.2019.634 | |
dc.identifier.isbn | 978-0-9981331-2-6 | |
dc.identifier.uri | http://hdl.handle.net/10125/59963 | |
dc.language.iso | eng | |
dc.relation.ispartof | Proceedings of the 52nd Hawaii International Conference on System Sciences | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | Augmenting Human Intelligence: Artificially, Socially, and Ethically | |
dc.subject | Knowledge Innovation and Entrepreneurial Systems | |
dc.subject | Artificial Intelligence, Deep Learning, Hospitality Management, Visual Analytics | |
dc.title | Artificial Intelligence and Visual Analytics: A Deep-Learning Approach to Analyze Hotel Reviews & Responses | |
dc.type | Conference Paper | |
dc.type.dcmi | Text |
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