Exploring Consumers’ Continuance Intention to Use Peer-to-Peer Accommodation Service: The Role of Psychological Ownership
Files
Date
2019-01-08
Authors
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Narrator
Transcriber
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
Ending Page
Alternative Title
Abstract
The flowering of the sharing economy has spawned a new sharing culture. Peer-to-peer accommodation service (PPAS), a concept of "sharing accommodation" has emerged. As a new accommodation service model, retaining existing consumers is particularly important for PPAS. This study regards psychological ownership as a potential psychological mechanism to explain consumers’ continuance intention toward PPAS and identifies four consumption value perceptions associated with psychological ownership. Our model was tested using data collected from 437 individuals who had PPAS experience. The results showed that three consumer values (i.e., novelty-seeking, home benefits and social interaction) exerted significant effects on psychological ownership, and psychological ownership can influence consumers’ continuance intention only through the mediating effect of affective commitment. This paper concludes with implications for theory and practice, as well as some suggestions for future research.
Description
Keywords
Electronic Marketing, Internet and the Digital Economy, Peer-to-Peer Accommondation; IT Continuance; Psychological Ownership; Consumer Value
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 52nd Hawaii International Conference on System Sciences
Related To (URI)
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Collections
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.