How to Increase Users' Social Commerce Engagement? A Technology Attractiveness Model Shen, Xiao-Liang Li, Yang-Jun Sun, Yongqiang Chen, Zhenjiao Zhang, Kem Z.K. Zhao, Sesia J. 2016-12-29T00:24:19Z 2016-12-29T00:24:19Z 2017-01-04
dc.description.abstract With the proliferation of social networking and electronic commerce, social commerce helps people engage in various forms of online social commercial activities through sharing their product or service knowledge and experiences. A better understanding of users' engagement in social commerce websites thus become increasingly important. Based on the attractiveness theory, this study proposes a research model that highlights the unique role of technology attractiveness, including task, social, and physical attractiveness, in promoting user involvement, which in turn affects social commerce engagement. Results demonstrate that users' perceptions of technology attractiveness are positively associated with their involvement with social commerce websites, and further stimulate engagement. In addition, website involvement partially and fully mediates the effects of social and physical attractiveness, respectively, on social commerce engagement. The limitations and implications of this study for research and practice are further discussed.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2017.102
dc.identifier.isbn 978-0-9981331-0-2
dc.language.iso eng
dc.relation.ispartof Proceedings of the 50th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Engagement
dc.subject Involvement
dc.subject Mediating effect
dc.subject Social commerce
dc.subject Technology attractiveness
dc.title How to Increase Users' Social Commerce Engagement? A Technology Attractiveness Model
dc.type Conference Paper
dc.type.dcmi Text
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