He reo kitea: a language seen. Bicultural development and linguistic landscape at a university in Aotearoa New Zealand.
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2017-03-03
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One university in Aotearoa New Zealand is developing bicultural competence and confidence as a core foundation of its practice going forward. The use of te reo Māori in the public domain at the university is one measure of the quality of this development. This university is naming its work roles and work units in te reo Māori, and embarking on university-wide bilingual signage as part of the campus master plan for major redevelopment of its physical environment. The university is developing cultural narratives as a foundation for major building projects. These echo the cultural narratives that underpin much of the storying of the city that the university is located in. The local mana whenua, those with traditional rights over the land the university stands on, play a key role in these developments. These developments at this university will be examined with reference to linguistic landscape and how the physical representation of language indicates the state of the play, often with more accuracy than indicated by official policy and institutional support statements. Its aspirations for bicultural competence and confidence will be outlined, the university’s Strategy for Māori Development and Framework for Bicultural Competence and Confidence will be summarised to provide context.
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