Effective Communication Strategies To Keep Parents Of Private Schools Updated During The COVID-19 Pandemic

dc.contributor.advisor Neo, Rachel
dc.contributor.author Moniz, Melissa Leina'ala
dc.contributor.department Communication
dc.date.accessioned 2022-03-03T19:54:07Z
dc.date.available 2022-03-03T19:54:07Z
dc.date.issued 2021
dc.description.degree M.A.
dc.identifier.uri http://hdl.handle.net/10125/81624
dc.subject Communication
dc.subject communication
dc.subject COVID-19
dc.subject education
dc.subject parents
dc.subject school
dc.subject strategies
dc.title Effective Communication Strategies To Keep Parents Of Private Schools Updated During The COVID-19 Pandemic
dc.type Thesis
dcterms.abstract The arrival of the COVID-19 virus in Hawaii in March 2020 required schools to go into lockdown to protect the health and safety of the students, faculty, and community. Schools were faced with new challenges – distance learning, enhanced safety measures, schedules, new technology. What methods are schools using to keep parents informed and engaged? What types of communication strategies are most effective when communicating with parents? Effective communication is paramount in education. During a crisis, effective communication requires additional attention and care. In particular, COVID-19 is a health crisis that presents unique challenges for K-12 education, and consequently, school-parent communication. Although COVID-19 has had a noticeable impact on K-12 education, surprisingly little research has examined how K-12 schools communicate with parents as this health crisis unfolds. It is important to examine this topic because strong communication is essential to ensuring families feel supported during times of uncertainty. To provide perspective on the importance of school communication and furthermore communication strategies during COVID-19, I conducted qualitative in-depth interviews with 11 parents who currently have children studying in Hawaii’s various private schools and 8 school leaders at various Hawaii private schools. Thematic analyses of interview transcripts showed that: asynchronous communication, synchronous communication, communication styles, specially trained personnel, and COVID-19 facts, were some key techniques and elements that private schools deployed when communicating about COVID-19 with parents. Implications of these findings are discussed.
dcterms.extent 106 pages
dcterms.language en
dcterms.publisher University of Hawai'i at Manoa
dcterms.rights All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
dcterms.type Text
local.identifier.alturi http://dissertations.umi.com/hawii:11236
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