An Innovation Resistance Perspective on Seller Resistance to Digital Device Recycling Platforms

Abstract

Digital device recycling platforms (DDRP), popularized by the resale commerce (reCommerce) movement, allows users to sell, trade-in, and recycle used digital devices online. Although DDRPs offer new opportunities for commerce and sustainability, challenges exist to usher in their wide adoption. This study aims to develop a deeper understanding of the reasons underlying seller resistance to the DDRP that is grounded in the innovation resistance theory (IRT). The research model of this study is validated using data collected from 307 potential sellers of used digital devices.