The Application of Rhetorical Theory in Designing Effective Information Security Messages for Different Leadership Styles

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dc.contributor.authorKim, Sumin
dc.contributor.authorKo, Minsek
dc.contributor.authorPaul, Chinju
dc.date.accessioned2023-12-26T18:44:56Z
dc.date.available2023-12-26T18:44:56Z
dc.date.issued2024-01-03
dc.identifier.doihttps://doi.org/10.24251/HICSS.2024.574
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.otherd1377731-ef26-4644-954e-761d15086eeb
dc.identifier.urihttps://hdl.handle.net/10125/106959
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectInnovative Behavioral IS Security and Privacy Research
dc.subjectelaboration likelihood model
dc.subjectfear appeal
dc.subjectinformation security
dc.subjectleadership style
dc.subjectrhetorical theory
dc.titleThe Application of Rhetorical Theory in Designing Effective Information Security Messages for Different Leadership Styles
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractFear appeal has been widely explored in designing information security messages. However, our understanding of how to design an effective one has yet to be fully explored. This study aims to enhance the effectiveness of fear appeal messages by drawing upon Aristotle’s rhetorical theory (pathos, logos, ethos appeals). Furthermore, we employ the elaboration likelihood model (ELM) as a bridging framework to integrate the fear appeal literature with leadership literature, explaining which messaging styles are more effective under different leadership styles (transformational vs. transactional leadership). Therefore, this paper provides a significant theoretical contribution to the fear appeal literature. We anticipate that our planned experiment will yield substantial managerial implications, enabling security managers to strategically craft security compliance messages tailored to the leadership style within their organization.
dcterms.extent10 pages
prism.startingpage4794

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