Digital Transformation Powered by Big Data Analytics: The Case of Retail Grocery Business Abbu, Haroon Gopalakrishna, Pradeep 2021-12-24T17:34:00Z 2021-12-24T17:34:00Z 2022-01-04
dc.description.abstract Companies are investing in big data analytics capabilities as they look for ways to understand and innovate their business models by leveraging digital transformation. We explore this phenomenon from the perspective of retail grocery business where evolving consumer attitudes and behaviors, rapid technological advances, new competitive pressures, laser thin margins, and the COVID-19 pandemic have accelerated the pace of digital transformation. We specifically analyze the role of big data analytics capabilities of the top five grocery companies in the United States in light of their digital transformation initiatives. We find that retailers are making major investments in big data analytics capabilities to power all aspects of their digital ecosystem—the online shopping experience for the digital consumer, digital store operations, pickup and delivery mechanisms—to enhance shopping experience, customer loyalty, revenue, and ultimately profit.
dc.format.extent 4 pages
dc.identifier.doi 10.24251/HICSS.2022.231
dc.identifier.isbn 978-0-9981331-5-7
dc.language.iso eng
dc.relation.ispartof Proceedings of the 55th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Practitioner Research Insights: Applications of Science and Technology to Real-World Innovations
dc.subject consumer preferences
dc.subject digital grocery
dc.subject retail
dc.subject covid-19
dc.subject online shopping
dc.subject digital transformation
dc.subject innovation
dc.title Digital Transformation Powered by Big Data Analytics: The Case of Retail Grocery Business
dc.type.dcmi text
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