Digital Mobile Services for Consumer Banking: Conceptualization and Implementation of Location-based Consumer Credits

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dc.contributor.authorWenzel-Ruelberg, Clemens
dc.contributor.authorBaiyere, Abayomi
dc.contributor.authorLohmann, Patrick
dc.date.accessioned2020-01-04T07:22:31Z
dc.date.available2020-01-04T07:22:31Z
dc.date.issued2020-01-07
dc.description.abstractInteractions of banks with their customers are increasingly shifting to web and mobile channels. Being at risk of losing the role of the customer agent to FinTechs and digital challenger banks, incumbent banks are seeking ways to exploit technologies such as mobile phones as channels to generate insights and to sell products that their customers need. For many banks the potential of mobile banking to individualize products and personalize services from information collected by the mobile device’ sensory components are largely untapped. In this paper, we draw on design science research in exploiting spatio-temporal information to build an algorithmic model to target customers with credit offers. While past research aimed to solve similar problems mainly through customer segmentation, our approach demonstrates the benefits of having a transparent and interpretable decision model for each individual customer. Our artifact enables the development of digital products and services, without large-scale, often unavailable data.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2020.139
dc.identifier.isbn978-0-9981331-3-3
dc.identifier.urihttp://hdl.handle.net/10125/63878
dc.language.isoeng
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectDigital Mobile Services for Everyday Life
dc.subjectconsumer credits
dc.subjectcustomer targeting
dc.subjectlocation-based services
dc.subjectmachine learning
dc.subjectmobile banking
dc.titleDigital Mobile Services for Consumer Banking: Conceptualization and Implementation of Location-based Consumer Credits
dc.typeConference Paper
dc.type.dcmiText

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