Green Orientation and Crowdfunding Success of Green Projects : Moderating Role of Project Characteristics

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dc.contributor.authorPati, Rakesh
dc.contributor.authorGarud, Niharika
dc.date.accessioned2023-12-26T18:46:44Z
dc.date.available2023-12-26T18:46:44Z
dc.date.issued2024-01-03
dc.identifier.doihttps://doi.org/10.24251/HICSS.2024.650
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other64cb5838-985e-43ae-be11-cd92bbf1bd87
dc.identifier.urihttps://hdl.handle.net/10125/107035
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectInnovation and Entrepreneurship: Theory and Practice
dc.subjectcrowdfunding
dc.subjectgreen entrepreneurship
dc.subjectgreen orientation
dc.subjectproject duration
dc.subjectproject innovativeness
dc.subjectproject stage
dc.titleGreen Orientation and Crowdfunding Success of Green Projects : Moderating Role of Project Characteristics
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractThe study investigates the impact of green orientation on crowdfunding success and the moderating role of project characteristics, i.e., project duration, project stage, and project innovativeness, on the green orientation-crowdfunding success relationship. We test our hypothesis using two studies. Our first study uses 151 energy and green technology crowdfunding ventures from the Indigogo platform. For our second study, we designed three experiments with four hypothetical green crowdfunding projects each and collected data from 119 crowdfunders about their likelihood of funding the projects. The results of both studies highlighted the significant positive impact of green orientation on crowdfunding success. Moreover, in line with our expectation, projects with longer duration and high innovativeness leverage the benefit of green orientation significantly higher than projects with shorter duration and low innovativeness, respectively. However, in contrast to our hypothesis, the impact of green orientation on crowdfunding success was much stronger among projects in advanced stages than in early stages. We also discuss the implication of our findings on research and practice.
dcterms.extent10 pages
prism.startingpage5409

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