Social Media Usage and Cultural Dimensions: an Empirical Investigation

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dc.contributor.authorDadgar, Majid
dc.contributor.authorVithayathil, Joseph
dc.contributor.authorOsiri, John Kalu
dc.date.accessioned2016-12-29T00:54:07Z
dc.date.available2016-12-29T00:54:07Z
dc.date.issued2017-01-04
dc.description.abstractCultural attributes of employees affect organizations in several different ways through their impact on organizational goals and decision-making processes. Social media create ample opportunities for organizations to improve competitiveness and efficiency of marketing and communications. We empirically investigate the impact of employee cultural dimensions on social media usage at work and at home. Such a study has not been undertaken before to the best of our knowledge and this would be the first study to connect cultural dimension characteristics of individuals with social media usage. Specifically, we investigate the effect of Power Distance (PD), Uncertainty Avoidance (UA), and Individualism-Collectivism (IC) on the use of popular social media platforms such as Facebook, Twitter, Skype, and LinkedIn. Our results show that certain cultural dimensions predict higher or lower levels of use of specific social media platforms. We provide implications of our results on research and practice.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2017.271
dc.identifier.isbn978-0-9981331-0-2
dc.identifier.urihttp://hdl.handle.net/10125/41426
dc.language.isoeng
dc.relation.ispartofProceedings of the 50th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectcultural dimensions
dc.subjectindividualism-collectivism
dc.subjectpower distance
dc.subjectsocial media
dc.subjectUncertainty avoidance
dc.titleSocial Media Usage and Cultural Dimensions: an Empirical Investigation
dc.typeConference Paper
dc.type.dcmiText

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