A comparative study of anti-trafficking campaign strategies, messages, visual images and symbols

Abstract

This study identified and compared common practices of public campaign strategies against human trafficking. It examined messages, visual images, and symbols in campaign posters. In this study I used two methods: content analysis of posters and interviews with representatives from anti-trafficking organizations. Content analysis was used to identify common messages, sub-themes, visual images, and symbols used in campaign materials. Interviews were conducted to explore similarities and differences among organizations in developing campaign strategies. Each organization has a unique strategy to raise awareness, to gain support and to raise fund from their various target audiences. The commonality that runs through these campaigns is a call to action to prevent human trafficking. The study also found that most campaign materials focus on sexual slavery and not forced labor. Finally, this study also identified an emphasis on the use of women and girls as the primary victims. That emphasis prevents a more comprehensive understanding that also should include men and boys.