Exploring Digital Transformation’s Impact on Organizational Identity with an Archetype Framework

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2023-01-03

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4224

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Abstract

Recently, IS scholars draw attention on the inter-relation between digital transformation and organiza-tional identity. However, little is known about how digital transformation processes affect organizations’ identity change. We assume to grasp this complex phenomenon by distinguishing different manifesta-tions of digital transformation related to organiza-tional structures and modes of value creation, expect-ing each to have distinctive effects on changing or-ganizational identity. We capture these differing ef-fects in an archetype framework as a heuristic for future research.

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Making Digital Transformation Real, archetypes, digital technologies, digital transformation, organizational identity

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10

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Proceedings of the 56th Hawaii International Conference on System Sciences

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Table of Contents

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Attribution-NonCommercial-NoDerivatives 4.0 International

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