Is WebCT a Better Choice for On-Campus Marketing Students? The experience of undergraduate student users in Victoria, Australia

Abstract

Universities in Australia are increasingly replacing elements of their traditional on-campus lectures and tutorials with more advanced technological approaches. These technologies provide universities with an ideal opportunity for on-campus students to access learning resources and provide them with more control over their learning. The current study focuses on on-campus students enrolled in four undergraduate marketing subjects that have used WebCT to facilitate students’ learning. The sample consisted of 328 undergraduate marketing students. The findings indicated that most respondents enjoyed using WebCT, they found it user friendly and that its use enhanced their impression of themselves and of others. Students were also positive about its usefulness for accessing administrative materials.