Private vs. Business Customers in the Sharing Economy – The implications of Trust, Perceived Risk, and Social Motives on Airbnb

dc.contributor.author Mittendorf, Christoph
dc.contributor.author Ostermann, Uwe
dc.date.accessioned 2016-12-29T02:09:16Z
dc.date.available 2016-12-29T02:09:16Z
dc.date.issued 2017-01-04
dc.description.abstract The sharing economy is continuously changing the hospitality industry while competing with incumbent businesses over the available market share. This study examines the peer-to-peer renting service Airbnb. In particular, we investigate how social motives, trust, and perceived risk of private and business customers, alter the accommodation provider’s intention to accept a booking request. Understanding the implications of private and business customers is key – not only for platform providers, but also for researchers investigating the sharing economy. In this article, we develop a questionnaire for assessing the influence of the respective customer type on trust, perceived risk, and the provider’s intention. Our pretest employs survey data (n = 53) and principal component analysis (PCA) to prepare a clean structural equation modeling.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2017.702
dc.identifier.isbn 978-0-9981331-0-2
dc.identifier.uri http://hdl.handle.net/10125/41865
dc.language.iso eng
dc.relation.ispartof Proceedings of the 50th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Airbnb
dc.subject Business Customer
dc.subject Private Customer
dc.subject Sharing Economy
dc.subject Trust
dc.title Private vs. Business Customers in the Sharing Economy – The implications of Trust, Perceived Risk, and Social Motives on Airbnb
dc.type Conference Paper
dc.type.dcmi Text
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