Private vs. Business Customers in the Sharing Economy – The implications of Trust, Perceived Risk, and Social Motives on Airbnb
Private vs. Business Customers in the Sharing Economy – The implications of Trust, Perceived Risk, and Social Motives on Airbnb
| dc.contributor.author | Mittendorf, Christoph | |
| dc.contributor.author | Ostermann, Uwe | |
| dc.date.accessioned | 2016-12-29T02:09:16Z | |
| dc.date.available | 2016-12-29T02:09:16Z | |
| dc.date.issued | 2017-01-04 | |
| dc.description.abstract | The sharing economy is continuously changing the hospitality industry while competing with incumbent businesses over the available market share. This study examines the peer-to-peer renting service Airbnb. In particular, we investigate how social motives, trust, and perceived risk of private and business customers, alter the accommodation provider’s intention to accept a booking request. Understanding the implications of private and business customers is key – not only for platform providers, but also for researchers investigating the sharing economy. In this article, we develop a questionnaire for assessing the influence of the respective customer type on trust, perceived risk, and the provider’s intention. Our pretest employs survey data (n = 53) and principal component analysis (PCA) to prepare a clean structural equation modeling. | |
| dc.format.extent | 10 pages | |
| dc.identifier.doi | 10.24251/HICSS.2017.702 | |
| dc.identifier.isbn | 978-0-9981331-0-2 | |
| dc.identifier.uri | http://hdl.handle.net/10125/41865 | |
| dc.language.iso | eng | |
| dc.relation.ispartof | Proceedings of the 50th Hawaii International Conference on System Sciences | |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject | Airbnb | |
| dc.subject | Business Customer | |
| dc.subject | Private Customer | |
| dc.subject | Sharing Economy | |
| dc.subject | Trust | |
| dc.title | Private vs. Business Customers in the Sharing Economy – The implications of Trust, Perceived Risk, and Social Motives on Airbnb | |
| dc.type | Conference Paper | |
| dc.type.dcmi | Text |
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