Examining college students' reactions to three anti-smoking message approaches: humor, psychological reactance, and fear appeals
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2004
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University of Hawaii at Manoa
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The young adult population, defined as persons between the ages of 18-24, includes the youngest legal targets of tobacco industry marketing and is often overlooked by public health efforts. The primary goal of this study was to examine how 18-24 year old college students process three popular anti-smoking message appeals (fear, humor, and reactance to industry manipulation). Previous research has examined youth and general adult reactions to these three anti-smoking message approaches; however, this study extended this body of research by specifically targeting 18-24 year old college students. The proposed processes were tested using a repeated measures design. Results showed that all three message approaches influenced attitude about smoking; however, no message approach affected changes in behavior intention. Study limitations were discussed and future directions were suggested.
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College students--Tobacco use--Prevention, Young adults--Tobacco use--Prevention
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Theses for the degree of Master of Arts (University of Hawaii at Manoa). Speech; no. 3175
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