Investigating Modular Reuse as an Underlying Mechanism of Conceptualization during Service Design – the Case of Key Activity Orchestration

Files
0118.pdf (729.96 KB)
Date
2021-01-05
Authors
Hunke, Fabian
Thomsen, Hauke
Satzger, Gerhard
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
1191
Ending Page
Alternative Title
Abstract
The ability to effectively conceptualize services plays a key role in service design. Yet, action-relevant insights for service designers on how this crucial phase of service design could be systematically pursued remain surprisingly limited. This paper explores "modular reuse", a frequently used principle to efficiently implement and modify service processes in downstream, i.e. implementation, activities as a possible underlying mechanism to inspire and facilitate the conceptualization phase. In a Design Science Research approach, we develop and formatively evaluate three design principles, which enable the purposeful reuse of existing service elements for the conceptualization of new services. This research contributes by 1) tapping into novel ways to improve the conceptualization phase of service design, proposing an underlying mechanism to increase its effectiveness; 2) providing initial design principles that serve as prescriptive guidelines in the creation of new methods and tools to leverage the idea of modular reuse for the conceptualization of new services.
Description
Keywords
Digital and Cybernized Services, conceptualization, design science research, modular reuse, service design
Citation
URI
http://hdl.handle.net/10125/70757
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 54th Hawaii International Conference on System Sciences
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Collections
Digital and Cybernized Services
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.