Beyond Task-technology Fit: Exploring Network Value of Blockchain Technology Based on Two Supply Chain Cases

Abstract

Despite the popularity of blockchain technology in the supply chain domain, cases with adoption beyond the pilot phase are limited. Even though technology fit is essential for blockchain adoption, we find network fit to be equally important for participating companies in a network. This research explores how the network affects value creation beyond a technology fit. Studying two cases, one from the gemstone industry and another from the shipping industry, we use the task technology fit model, network effects, and structural embeddedness as theoretical lenses to explore the fit that leads to the success of blockchain adoption. Our investigation reveals the task technology fit as a prerequisite and shows central organizations acting as initiators in the early phase, trying to extend the network in subsequent phases. Our investigation indicates that the network fit, autonomy, and equivalence of the organizations contributed to the successful adoption of blockchains.