The Architects of Narrative Evolution: Actor Interventions Across the SAGES Framework in Information Campaigns

Abstract

Narratives in digital spaces are not merely organic phenomena—they are strategically shaped by a range of actors to influence public perception, behavior, and sociopolitical outcomes. This paper offers an actor-oriented expansion of the SAGES Framework, a five-stage model that traces the evolution of narratives from digital inception to real-world impact: Seeding, Amplification, Galvanization, Expansion, and Stickiness. Unlike prior models that emphasize platform dynamics or automation, this framework maps how adversarial and constructive actors intervene at each stage to accelerate, redirect, or counter narrative trajectories. Through comparative case studies of the 2021 Myanmar military coup and the 2022 Russia–Ukraine war, we show how narrative manipulation campaigns unfold and how targeted interventions can mitigate their effects. The SAGES framework contributes a practical lens for analyzing influence operations and developing countermeasures in an era of contested information ecosystems