Decoding Social Media’s Role in Taliban 2.0 and its Implications for Afghan Youth
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2024-07-22
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East-West Center
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The Taliban retook control of Afghanistan on Aug. 15, 2021 after two decades of fighting on the ground and manipulating narratives online, particularly on social media. Their tactical use of social media was more evident in 2021 when they were advancing their territorial gains and posting on social media to promote the idea of their impending return to power. This study aims to understand the (ab)use of social media by the resurgent Taliban 2.0 and to suggest ways young Afghans can utilize social media to navigate their lives under the new regime. The authors undertook a critical review of the literature to analyze the Taliban’s social media tactics in manipulating public narratives to portray themselves as the legitimate rulers of Afghans. The study finds that the Taliban’s adaptation of social media tools helped them retake control of Afghanistan by influencing public narratives in their favor. This study recommends promoting critical thinking abilities among young Afghans to utilize social media to express dissent and advocate for their rights.
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8 pages
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