A Push for Obscurity: The Role of Social Influence on Mobile Location Data Disclosure

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dc.contributor.authorShore, Alexis
dc.contributor.authorCummings, James
dc.date.accessioned2023-12-26T18:36:52Z
dc.date.available2023-12-26T18:36:52Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2023.148
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other42c41319-3b6a-4db7-8501-fd31e9d65e16
dc.identifier.urihttps://hdl.handle.net/10125/106525
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectDigital Mobile Services for Everyday Life
dc.subjectinformation disclosure
dc.subjectlocation data
dc.subjectobscurity
dc.subjectreciprocity norms
dc.subjectsocial proof
dc.titleA Push for Obscurity: The Role of Social Influence on Mobile Location Data Disclosure
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractLocation-based services (LBS) often force users to choose between sharing real-time geolocation or compromising their user experience. Users disclose more data than is necessary for the application’s functionality when obscurity is not an option. This issue is exacerbated by social influence, which can be present through user testimonials or implicitly embedded in the network-based sharing norms of the application. To understand the impact of social influence on a location data disclosure, we ran a 3(Social proof: star ratings, user reviews, or both) x 2(Reciprocity norms: present or absent) between- subjects experiment. While these manipulations produced no direct effect on decisions, qualitative analysis of participants’ rationale revealed that related features (e.g., push notifications) and personal attitudes held significant weight.
dcterms.extent10 pages
prism.startingpage1211

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