Knowledge of Image Consulting Services of a Selected Group of Female Graduate Students at the University of Hawaii

Abstract

The purpose of the study was to identify the degree of knowledge among female Master of Business Administration students and Law students regarding image consulting services, to identify students likely to use the services of an image consultant, and to identify perceived wardrobe needs of the students. Thirty-three business students and fifty-three law students were surveyed. For each survey question, the actual number of responses was calculated for business and law respondents, then the total number of responses from both groups was calculated. Percentage distribution was then calculated in a similar manner for each question. In general, it was found that only a small percentage of the entire population surveyed had knowledge of the services of an image consultant. Respondents likely to use the services of an image consultant were those wishing to have help with their career appearance, help in determining appropriate clothes for career-related activities, or help in determining what styles looked best on their body type. Slightly more business students than law students seemed likely to use the services of an image consultant, yet more of the law respondents had actually used the services of an image consultant. Business respondents had less of an implied dress code, and therefore these women wanted help in determining appropriate clothes for their careers.