Perceptions of Mastercard priceless advertisements, sources of information, knowledge, and management of credit cards
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2011-12
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University of Hawaii at Manoa
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This study examined perceptions of the MasterCard "Priceless" advertisements and sources of credit card information and their relationships with knowledge, use, management of credit cards, and the level of credit card debt. An online survey was conducted with 197 respondents. Respondents' self-assessment of knowledge about credit cards was much higher than test-based measures. Use of weblogs as an information source was moderately related to knowledge about credit cards. Friends and family as an information source was negatively related to both the knowledge level and credit card management. Credit card knowledge was positively related with use of weblogs, radio, paid professionals, and financial magazines as sources of information. Knowledge level was positively related with not having credit cards closed down or being charged penalty fees. Among the information sources only financial magazines showed positive relationships with credit card management.
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advertisements, Storage batteries
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Theses for the degree of Master of Arts (University of Hawaii at Manoa). Communication.
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