Users’ Emotional Attachments to Internet Celebrities: Based on the Perspective of Extended-self

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dc.contributor.authorHsieh, Pei-shan
dc.contributor.authorOu, Junmin
dc.contributor.authorXu, Jialin
dc.date.accessioned2019-01-03T00:05:40Z
dc.date.available2019-01-03T00:05:40Z
dc.date.issued2019-01-08
dc.description.abstractAlthough previous researcher has focused on the use of social media between celebrities and fans from the use and gratification perspective, knowledge on why users stick with live streaming is limited. Therefore, the authors propose that sticking with live streaming reflects a strong connection between celebrities and users. We define emotional attachment as the strength of the cognitive and emotional bond connecting the celebrities with the self. Consequently, in this study, we adopt attachment theory to investigate users’ tendency to stick with live streaming from the extended-self perspective. The findings of this study fully support the hypotheses specifying the relationships between constructs. Emotional attachment was influenced by gratifying the self, enriching the self and enabling the self, and which in turn are strong predictors of users’ stickiness intention. The current research contributes to the further expansion of social media research and applied attachment theory into the live streaming context.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2019.309
dc.identifier.isbn978-0-9981331-2-6
dc.identifier.urihttp://hdl.handle.net/10125/59695
dc.language.isoeng
dc.relation.ispartofProceedings of the 52nd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectLive Streaming Services
dc.subjectDigital and Social Media
dc.subjectEmotional Attachment, Internet Celebrities, Extended-self
dc.titleUsers’ Emotional Attachments to Internet Celebrities: Based on the Perspective of Extended-self
dc.typeConference Paper
dc.type.dcmiText

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