The Impact of Digitalisation and Entrepreneurial Networks on Business Strategy Development— a media richness theory approach

Date
2022-01-04
Authors
Orrensalo, Thao
Ghorbanian Zolbin, Maedeh
Nikou, Shahrokh
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Abstract
In the digital-based economy, digitalisation, entrepreneurial networks, and business strategy are three important interdependent components of the entrepreneurship process. Accurate, reliable, and timely information is also vital to the effective decision-making of entrepreneurs. Often, owing to limitations in their resources and capabilities, entrepreneurs rely on their entrepreneurial networks to satisfy their information need. The core objective of this paper is to examine the use of information in business strategy development and assess the role of entrepreneurial networks as information sources. The theoretical lens used in this narrative literature review is media richness theory. The findings of this paper show that entrepreneurial networks significantly influence entrepreneurial success and survival and that access to accurate and timely information enhances business strategy development.
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Knowledge Flow, Transfer, Sharing, and Exchange, digitalisation, entrepreneurial networks, entrepreneurship, information, media rich theory
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