Leveraging Generative Artificial Intelligence for Design Thinking in Creative Processes: A Literature Review

Abstract

Generative artificial intelligence (GenAI) is diffusing in various business contexts to support and complement human work. Its capabilities to generate information in different formats, such as texts, images or videos enable it to support creative processes in business. Creativity supports the adaptation to changing conditions and fosters innovative problem-solving. Our research aims to investigate concrete support potentials of GenAI in Design Thinking processes. To this end, we conducted a structured literature review and tailored the resulting GenAI potentials to Design Thinking phases. In terms of practical implications, our results provide usage potential of GenAI to foster organizational creativity in a structured manner. For theory, we derive implications on responsible use of GenAI with regards to creativity, where authorship, intellectual property, and the reduction of model-induced bias constitute major challenges.