Towards New Perspectives on Digitalization: Developing a Multi-dimensional Work Identity Lens

Abstract

Work identity deals with self-definition in work activities and memberships which massively impact how employees react to digitalization. In the face of the changing world of work, there is increasing scholarly interest in work identity represented in numerous articles. Research produces several essential insights but appears fragmented in diverse conceptualizations and the investigation of multiple dimensions of work identity. Especially contributions in IS use a ‘professional identity’ conceptualization, which is fragmented and varies in definition clarity. We synthesize extant literature and offer a comprehensive work identity conceptualization to provide future research with orientation. The proposed conceptualization enables researchers to mutually investigate individuals based on their work-based self-identity, role identity, and social identities. Last, we present and discuss a research agenda that contributes to utilizing work identity as an analytical tool for digitalizing work.