Analyzing Consumer Perceptions Towards the Honolulu Disposable Food Ware Ordinance

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2022
Authors
Jiang, Chelsea
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Chan, Catherine
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Oceanography
Global Environmental Science
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As the destructive effects of plastic pollution gain ever-increasing presence in the public awareness, many regions in the world introduced plastic regulation laws to combat the production, distribution, and disposal of single-use plastic, met with varying levels of success. This thesis investigates consumers' perception of the Disposable Food Ware Ordinance (DFWO), that was introduced by the city and county of Honolulu in 2019, and designed to take effect in September 2022. The methodology of this study consists of developing and distributing online surveys to Honolulu residents, which include questions related to the frequency of plastic usage, awareness of plastic pollution, and willingness to contribute financially to sustainable food ware options. Survey results were plotted and analyzed to formulate an understanding of the capacity at which consumers are willing to support the plastic ban. Findings show a negative correlation between age and willingness to pay for sustainable food ware. A negative correlation was also discovered between income and willingness to pay. Using multiple regression, significance was found between WTP and education (-) and those who would report businesses if they don’t comply (+) at the 5% significance level. Bioplastic was the preferred choice of sustainable food ware, according to survey responders, which may lead to the growth of bioplastic as the most prevalent food ware post-DFWO.
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plastic regulation, single-use plastic, environmental policy
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48
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Jiang, Chelsea
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