Analyzing Consumer Perceptions Towards the Honolulu Disposable Food Ware Ordinance
Date
2022
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Abstract
As the destructive effects of plastic pollution gain ever-increasing presence in the
public awareness, many regions in the world introduced plastic regulation laws to combat
the production, distribution, and disposal of single-use plastic, met with varying levels of
success. This thesis investigates consumers' perception of the Disposable Food Ware
Ordinance (DFWO), that was introduced by the city and county of Honolulu in 2019, and
designed to take effect in September 2022. The methodology of this study consists of
developing and distributing online surveys to Honolulu residents, which include questions
related to the frequency of plastic usage, awareness of plastic pollution, and willingness to
contribute financially to sustainable food ware options. Survey results were plotted and
analyzed to formulate an understanding of the capacity at which consumers are willing to
support the plastic ban. Findings show a negative correlation between age and willingness
to pay for sustainable food ware. A negative correlation was also discovered between
income and willingness to pay. Using multiple regression, significance was found between
WTP and education (-) and those who would report businesses if they don’t comply (+) at
the 5% significance level. Bioplastic was the preferred choice of sustainable food ware,
according to survey responders, which may lead to the growth of bioplastic as the most
prevalent food ware post-DFWO.
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plastic regulation, single-use plastic, environmental policy
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48
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Jiang, Chelsea
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