US-ROK cooperation can improve IP protection in Southeast Asia by a strategic focus on online counterfeiting

Abstract

Mr. Seth Hays, Chief Representative, Asia-Pacific, at the International Trademark Association, explains that “both the US and ROK cooperate with ASEAN countries to improve IP protections, including on the issue of online counterfeits, most notably through their respective IP offices: the United States Patent and Trademark Office and the Korean Intellectual Property Office.”