Does Your Smile Mean That You’re Happy? – a Multi-Channel Analysis of Emotional Reactions

Date
2022-01-04
Authors
Eckhardt, Andreas
Krönung, Julia
Reibenspiess, Victoria
Jaeger, Lennart
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Abstract
In Information Systems (IS) research, emotions are primarily measured using facial expressions of participants or self-reported survey results. To unite both measurement foci, we analyze the impact of facial emotional reactions to computer-induced stimuli on self-reported evaluations towards the respective stimulus by using a multi-method experimental approach with multi-channel analysis. We collected emotional expressions of happiness of 176 participants using eye-tracker and webcam technology together with a post-experimental survey. We contribute to IS research by supplementing self-reported measures of emotion with a physical emotional measure in response to a system’s feature, and by relating these measured emotional physical responses to individual behavior.
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Digital Methods, emotions, experiment, eye-tracking, facial expressions, social media
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