Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/79553

Haptic Sensory Perception and Customer Experience in a 360-Virtual Store: Does Time Spent Play a Role?

File Size Format  
0175.pdf 555.63 kB Adobe PDF View/Open

Item Summary

Title:Haptic Sensory Perception and Customer Experience in a 360-Virtual Store: Does Time Spent Play a Role?
Authors:Wang, Yuyu
Hallikainen, Heli
Ruusunen, Nino
Laukkanen, Tommi
Keywords:Mixed, Augmented and Virtual Reality: Services and Applications
haptic
satisfaction
sensory perception
user experience
show 1 morevirtual store
show less
Date Issued:04 Jan 2022
Abstract:Building on stimulus(S)-organism(O)-response(R) theory, this research examines the effects of haptic sensory perception on user experience and satisfaction in a 360-virtual store. We postulate that time spent in a 360-virtual store reinforces the effects in the S-O-R model. The results support the theory that haptic sensory perception triggered by a 360-virtual store (stimulus) improves customer experience (organism) and that the experience further enhances virtual store satisfaction (response). We find that the time spent in a virtual store reinforces the former effect, but not the latter effect. The results of an experiment involving 587 respondents further suggest that this finding only holds true to users who are merely browsing, but not to users tasked with searching for a specific product in the 360-virtual store. We encourage management to create sensory cues in virtual stores to improve user experience and satisfaction, and virtual in-store stimuli to increase time spent in the store.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/79553
ISBN:978-0-9981331-5-7
DOI:10.24251/HICSS.2022.221
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Mixed, Augmented and Virtual Reality: Services and Applications


Please email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.

This item is licensed under a Creative Commons License Creative Commons