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Hawaii International … Sciences (HICSS)
Hawaii International … Sciences 2021
Digital and Social Media
Streaming Media in Entertainment
Streaming Media in Entertainment
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Recent Submissions
How can live streamers enhance viewer engagement in eCommerce streaming?
Introduction to the Minitrack on Streaming Media in Entertainment
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Author
1
Fietkiewicz, Kaja
1
Hamari, Juho
1
Lee, Neil Chueh-An
1
Liu, Gloria H.W.
1
Sun, Mengdi
1
Törhönen, Maria
1
Zimmer, Franziska
Subject
2
Streaming Media in Entertainment
1
attitudinal similarity
1
authenticity
1
customer response capability
1
live stream shopping
1
online engagement.
Date issued
2
2021
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