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  1. Home
  2. Hawaii International … Sciences (HICSS)
  3. Hawaii International … Sciences 2021
  4. Digital and Social Media
  5. Streaming Media in Entertainment

Streaming Media in Entertainment

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How can live streamers enhance viewer engagement in eCommerce streaming? Introduction to the Minitrack on Streaming Media in Entertainment

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Author
    1 Fietkiewicz, Kaja1 Hamari, Juho1 Lee, Neil Chueh-An1 Liu, Gloria H.W.1 Sun, Mengdi1 Törhönen, Maria1 Zimmer, Franziska
Subject
    2 Streaming Media in Entertainment1 attitudinal similarity1 authenticity1 customer response capability1 live stream shopping1 online engagement.
Date issued
    2 2021

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