The Sharing Economy
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ItemWhat inspires us to “share”? Motives to provide goods and services in the sharing economy( 2021-01-05)The sharing economy allows individuals to provide goods or services on sharing platforms, but little is known about what motivates people to share or provide in these platforms. This study aims to analyze what inspires people to participate in the sharing economy as providers of goods and services. A framework with five determinants for willingness to provide (monetary compensation, flexibility, trust, convenience, and sense of belonging) is developed and tested using Partial Least Squares Structural Equation Modeling on data gathered in an online survey. The results show that sense of belonging has a significant positive effect on willingness to provide goods and services. Surprisingly, monetary compensation has a significant negative effect on willingness to provide goods. Having the same values, culture and common interests proves to be the main motive to share with strangers instead of earning money as previously believed.
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ItemService Failure Recovery in the Sharing Economy: A Case Study of Airbnb( 2021-01-05)Sharing platforms are becoming increasingly common, revolutionizing how peers interact and share resources across an array of online applications. While the sharing economy itself is established, less is known about service failures and corresponding recovery strategies that are relevant to it. This research investigates the myriad effects of service failures (and their associated recovery strategies) on customer experience in the digital sharing economy. Findings suggest that different service failure strategies exert differing effects on customer experience, which subsequently affects the behavior towards the service being provided and the service provider. The suggestions given here respond to important implications for research and practitioners by offering new ways to explore and detect service failures and possible recovery strategies.
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ItemAn Exploratory Study of the Participation in the Sharing Economy: What are the Influencing Variables?( 2021-01-05)The following is an exploratory study undertaken to identify and validate the variables that affect an individual’s decision to participate in the sharing economy. Six variables are tested; five as independent variables and one as a moderator variable. The five are self-technological aptness, self-norm, attitude toward the sharing economy, desire to access a bigger market, and attitude toward environmental friendliness, while the moderator variable is economic benefit. Regarding data: 1000 promiscuously recruited individuals were asked and 479 individuals completed the survey out of which 466 individuals’ responses are used for the data analysis. The self-determination theory provides the basis for the theoretical framework and hypothesis development. The result revealed that all variables showed a statistically significant relationship, except for the self-technologically aptness variable. Moreover, the moderating economic benefit variable exhibited a significant moderation effect on all the variables except in the case of self-technological aptness. Ultimately, this study provides a deeper understanding of those variables and their effect on the participants. Additionally, it presents opportunities for further research in this area. A full and complete report is expected later.
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ItemIntroduction to the Minitrack on The Sharing Economy( 2021-01-05)